From 2006 through to 2016, Clear was Museum Victoria’s incumbent brand and design partner. Working in collaboration with the marketing departments and MV Design Studio, we developed and delivered brand identities, campaigns and activations for Melbourne Museum, Immigration Museum, Royal Exhibition Building and Scienceworks. Starting with the brand identity for the newly created Museums Victoria.

Building on the brand positioning of a ‘connected organisation’, Museums Victoria’s brand system was designed to unify each venue under one unifying ‘MV’ mark, while better defining the key audiences for each venue and updating the venue brand visual language, tone of voice and colour palette. The brand system better defined the importance of the collections and ensured Victorian could better access these places of wonder.